Dr Attila Danko is an experienced, busy General Practitioner in Ballarat, a regional city in Australia. Over the last few years, several of his patients have surprised him by being able to give up smoking using electronic cigarettes when all other methods had failed. Inspired by the potential revolution in smoking cessation this represents, and appalled by the prohibitionist policies of his country, he began to advocate for the liberalisation of laws in Australia that effectively ban nicotine containing electronic cigarettes. He recieves no payment or any inducement whatsoever from any Pharmaceutical, Tobacco or Electronic cigarette company. He is in the preliminary stages of working with Professor Ron Borland, Nigel Gray Distinguished Fellow in Cancer Prevention at Cancer Council Victoria, Australia, on an upcoming study on electronic cigarettes.